April, 2022
HUMANE
Humane is a fashion symbol that represents and motivates solidarity and peace. It came from the idea of the trident, which is Ukraine's symbol of freedom, and turning it into a bird which universally symbolizes freedom.
The Ukraine national emblem is a Trident, which ironically represents 'Freedom', was tweaked and turned into a mnemonic for peace and in current relevance, 'Peace for Ukraine'.
Uncensored is a bookazine that unravels the heartbreaking stories of the people suffering, and encourages solidarity through a symbol in this imposed unfortunate times. Each spread is a visual representation of a real story and uses anti-design aesthetics. It has a QR code which leads to the article on the given stories online.
Campaign Promotions
